U nder the radar, cubicle by cubicle, neighborhood by neighborhood, women are changing the political, economic and cultural landscape, becoming the most powerful force in this country. They comprise a majority of voters, college students, first-time homebuyers, and make more than 80% of all consumer purchases.
In WHAT WOMEN REALLY WANT: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live, two of the hottest-trend spotters in America—Celinda Lake, a leading political strategist for the Democratic Party and one of the nation’s foremost experts on electing women candidates, and Kellyanne Conway, a leading conservative pollster and market research expert who works for conservative causes and corporate America—cross the aisle to reveal how a united power base among women is changing the state of our nation much more than the two-sided politics of left and right.
The first comprehensive gauge of the opinions and behaviors of women through the voices of those women themselves—WHAT WOMEN REALLY WANT, by Celinda Lake and Kellyanne Conway, offers a premise that will redirect the cultural dialogue for years to come.
