PURSE-STRING POWER
How women are changing the face of consumerism by controlling $5 trillion in consumer spending, and becoming the primary luxury buyers.
- Single women are the fastest growing group of mortgage holders. In 2003, 54% of single women owned their own homes. In 2003, twice as many single women as single men bought houses.
- Women have surpassed men in purchasing and using technology—including laptops, Palm pilots, cell phones, DVD players, digital cameras, and computers.
- Women have a disproportionate influence over big-ticket items like the family car. They do the bulk of the research, and they have already made the top three choices by the time the man in the family even gets involved.
- While women may love to browse in stores, they expect to find what they want quickly online
- It is estimated that women will spend $123 billion online in the coming year.
